Honda recently announced that they had built 100 million
Super Cubs since production started in 1958 making it the most numerous powered
vehicle ever.
The bike was known as the Honda 50 or C50 in the UK (to avoid
confusion with the Triumph Tiger Cub) and the Passport in the USA (Piper
aircraft used the name Super Cub)
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Early '70's C50 |
The story of the Cub started in 1956 when Honda's founders
Soichiro Honda and Takeo Fujisawa visited Germany and noticed the popularity of
small motorcycles and scooters. They came up with the idea of a "universal
motorcycle" that would appeal to a wide range of buyers in the West and
the developing world. They rejected the scooter concept because the small
wheels could not cope with poor roads in developing areas and because the
enclosed engine made maintenance difficult.
The bike is no longer in Honda's range in the West having
been superseded by scooters but its popularity not only continues but is
increasing. It is currently produced in 15 countries from Viet Nan to Peru. The
first 50 million units took from 1958 until 2005 to produce but that figure has
now doubled.
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The Cub was marketed in the US using this famous campaign.
Honda was trying to attract customers who weren't motorcyclists. |
Wow, that is a lot of bikes. You see quite a few of the older ones come up for sale on Craigslist here. Nifty little things.
ReplyDeleteThey stopped selling them in the UK in 2002 so Cubs are now getting rare here. The ones for sale are usually at silly prices - maybe it's already become a classic. A friend bought a C90 a few years ago but found it so slow it was a liability in traffic.
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